Why should we even listen to Colin Powell? He voted for Obama and as little as a month ago said people want bigger government….
Does he really have any integrity left? Not in my book! He needs to just go away and shut up!
Matthew Vadum of Capital Research Center slaps down ACORN!
Matthew Vadum is correct. ACORN is protesting themselves since they were responsible for “Food Stamp” mortgages.
The following post and its title are courtesy of Matthew Vadum, Senior Editor, Capitol Research Center (CRC). Matthew Vadum and the staff of CRC are looking out for taxpayers and exposing ACORN’s Web of Corruption.
ACORN, which played a starring role in creating the subprime mortgage crisis, plans to add insult to injury by harassing lenders across the nation with protests tomorrow in an effort to coerce them into supporting President Obama’s Making Home Affordable foreclosure-avoidance program.
Austin King, director of ACORN Financial Justice, sent out a press release today advising of the demonstrations that are planned as part of its “Homewrecker 4″ campaign. The four financial companies targeted are Goldman Sachs, HomEq Servicing, American Home Mortgage, and OneWest. Read the whole document here.
ACORN plans to hit Dallas, Pittsburgh, Philadelphia, St. Louis, New York City, Wilmington (Del.), Columbus (Ohio), Houston, Little Rock, Boston, Los Angeles, Miami, San Francisco, and Seattle.
But let’s not forget that ACORN helped to cause the mortgage bubble by strongarming banks into making loans they shouldn’t have. And cheering them on was ACORN’s lawyer, Barack Obama, who contributed to the increasingly hostile environment for banks when he represented plaintiffs in the 1995 class action lawsuit Buycks-Roberson v. Citibank. The suit demanded that Citibank grant mortgages to an equal percentage of minority and non-minority mortgage applicants. The bank settled the case three years later and reportedly agreed to beef up its lending to unqualified applicants.
ACORN refuses to acknowledge the role that it and the CRA played in the current crisis on Wall Street, and President Obama continues to support stronger enforcement of the disastrous law.
The final paragraph of the press release is unintentionally hilarious:
Because millions of Americans are losing their homes, neighborhoods and the economy are in ruins, and while the “Home Wrecker 4” are taking tax dollars and giving away huge bonuses, they refuse to do even the bare minimum for American homeowners by signing up for the Obama foreclosure plan.
Millions of Americans are losing their homes and neighborhoods and the economy are in ruins because of groups like ACORN that interfere with markets and force banks to do stupid things.
And ACORN too has taken in millions of dollars in taxpayer funding and is utterly unaccountable. The group even covered up a million dollar embezzlement for eight years.
As I’ve said before, ACORN lies, lies, and then lies so more. No lie is too big or outrageous for the criminal group now charged in Nevada with voter registration fraud.
Ms Placed Democrat’s Note: It is interesting to note that the ACORN’s Rent-A-Mob Thugs are going on the attack in the city of St Louis. According to to the St. Louis Mayor’s office ACORN has serviced exactly 59 families, 24 foreclosures were mitigated while 35 clients were referred elsewhere. Why is ACORN going to protest at the St. Louis Federal Reserve office?
ACORN heads back to the streets to protest mortgage practices
Days after its court case with the state of Missouri was settled, ACORN is heading back to the streets.
Local members of ACORN (Association of Community Organizations for Reform Now) and its allies plan to hold a protest shortly before noon Tuesday outside the St. Louis Federal Reserve, 411 Locust Street. Their targets are several mortgage companies who are not participating in President Barack Obama’s voluntary program — called Making Home Affordable — aimed at helping eligible homeowners refinance or modify the terms of their home loans.
The St. Louis protest is to be outside the Federal Reserve because none of the mortgage-company targets have offices here.
The St. Louis protest is among 15-20 to held at the same time in other major cities across the country. However, St. Louis is the only Missouri city among them.
The protest singles out four major mortgage companies who aren’t participating, including Goldman Sachs.
Glenn Burleigh with St. Louis ACORN said some of the companies are taking federal aid. “They’re still in existence because of our tax dollars, yet they’re refusing to participate in the mortgage modification program,” he said.
Tuesday’s protest comes just days after ACORN settled a court case with the state of Missouri, which led to the state paying $450,000 in legal fees to the advocacy group and its allies. That case involved the inavailability of voter registrations at some government social-service agencies. The Missouri Republican Party has condemned the settlement.
In any case, Tuesday’s action has nothing to do with voting. And that’s what ACORN officials would prefer, particularly in light of past controversies and some convictions over fraudulent registrations collected by some ACORN volunteers.
“Much to our internal chagrin, we’ve been labeled the ‘voting people,’” Burleigh said. For good or ill, Tuesday’s action may help change that.
Why did the St. Louis Beacon choose to promote this protest when they refused to cover last week’s ACORN protest led by Gwen Cogshell. It is obvious biased media coverage.
Yesterday veterans joined together in a ceremony to express our opposition to a South Vietnamese monument being placed in a memorial dedicated to veterans who served in the United States military. The memorial is dedicated to the United States Army, United States Marine Corp, United States Navy, United States Air Force, United States Coast Guard and the United States Merchant Marine.
The saddest part of this story is veterans were ignored by two of three television stations in Wichita and the Wichita Eagle. Coverage was handled by an independent examiner, KSN and yours truly. KSN’s coverage of the ceremony was misleading in the opening of the video.
Debate continues over Vietnamese memorial
WICHITA, Kansas (KSN) — An event designed to remember soldiers during the week of Independence Day turned into a rally against a new memorial proposed for the Veterans Memorial Park.
Members of the city’s large Vietnamese community would like to see a monument added to the park honoring soldiers from their homeland who fought side-by-side with U.S. troops against the communists during the Vietnam War.
Many veterans are against the idea. They say the park is for Americans and only Americans.
Veteran John Wilson said the proposal comes from a “misguided, misinformed minority”. Wilson went on to say diminishing the respect for the memorial “is not a bone to throw diversity and so called political correctness.”
Patriot guard co-founder Dennis Scuffham said he had no problem with a memorial honoring the Vietnamese, as long as it’s kept out of the Veterans Memorial Park.
Wichita Mayor Carl Brewer spent his evening at a town hall meeting geared for the city’s Vietnamese community. As a veteran, Brewer said he understood both sides of the issue.
Brewer said the city is meeting with both veterans and Vietnamese leaders hoping to come up with some sort of compromise.
If they can’t, the City Council will vote on the proposal at their July 14th meeting.
Unfortunately some Wichita council members have hijacked the proposed meeting between the Vietnamese community and the Veteran activists.
There were several speakers who discussed what the memorial means to veterans and our opposition to the City of Wichita’s possible decision to place the other monument in our memorial park.
John Wilson, “Duty, Honor, Country”
What is an American Veteran?
Someone before me has answered this already with the simple statement; “A veteran – whether active duty, retired, national guard, or reserve – is someone who, at one point in his or her life, wrote a blank check made payable to The ‘United States of America’, for an amount of ‘up to and including my life.”
America has been a beacon to the rest of the world since our countries inception. She has been a
source of refuge for people fleeing the tyranny of evil throughout the world. The poor, downtrodden and oppressed have flocked to America’s shores searching for a better place to live and a place to raise their families in peace, and when people and countries throughout the world were in distress America has answered their pleas for help by sending its military to fight for them.America stands guard for the world at a price, and that price is the blood of our sons and daughters, our Veterans. Americas Veterans are men and women who stepped forward because something in them compels them to stand up and fight for their fellow man, men and women to whom “Duty, Honor, Country” are not just words but a way of life.
General Douglas MacArthur, far more eloquent than I am, once said:
“Duty, Honor, Country: Those three hallowed words reverently dictate what you ought to be, what you can be, what you will be. They are your rallying points: to build courage when courage seems to fail; to regain faith when there seems to be little cause for faith; to create hope when hope becomes forlorn.”
McArthur goes on to talk about the American Veteran:
“I do not know the dignity of their birth, but I do know the glory of their death. They died unquestioning, uncomplaining, with faith in their hearts, and on their lips the hope that we would go on to victory. Always, for them: Duty, Honor, Country; always their blood and sweat and tears, as we sought the way and the light and the truth.”
Sometimes when I see the courage and selflessness of our young men and women who willingly go to war in Afghanistan or Iraq to fight against terrorism my eyes tear up in sadness, not only at the bravery and sacrifice of these incredible people who stand guard for us but also because they are doing it instead of me. I am not alone. Most American Veterans feel this way but it is not something that can be easily expressed and we remain silent.
Our duty as Veterans does not end with the termination of our enlistment. Duty compels us to not
only give our support to the active duty men and women who stand guard for us today but to honor the remembrance of those who have fallen before us. It is our duty to remember the sacrifices of the American Veterans who have fought and died in countless battles in foreign lands throughout the world so that we, their mothers, fathers, sons and daughters could be safe.
The remainder of the speech can be read here.
John Scuffman, “Our Mission & Facts”
OUR MISSION is To preserve, honor and protect our Veterans Memorial Park for memorials that honor men and women who have served in the United States Armed Forces.
America owes no debt of gratitude to the South Vietnamese Army. And while, philosophically, we can appreciate and respect what they did for their own country; they did not fight for our freedoms, our country, or our way of life.
The Vietnamese Community claims that the purpose of their memorial is to express their appreciation and gratitude to the American Soldiers who came to fight and die for them in Vietnam.
Even though the Vietnamese Community knows that the majority of Veterans feel an intense disrespect and anger in the insistence that soldiers pledged to a foreign government should be honored in our Veterans Memorial Park, the Vietnamese Community has not withdrawn their demand.
Their disregard for Veteran’s traditions and opinions shows profound disrespect
for the same people who risked their lives for them in South Vietnam.• The FACTS are as follow and you can follow on your hand out
• The John Stevens Veterans Memorial Park was conceived as a park to
honor Veterans of the United States Armed Forces.
• The only memorials that exist in the Park now are to men and women
who served in the United States Military.
• The Park has limited space and many Americans remain to be
commemorated.
• There is already a Vietnam Memorial in the Park.
• The proposed memorial has wording that honors foreign soldiers who
were pledged to a foreign government
• The Veterans’ objections to the memorial are not related to race or
national origin. The American Armed Forces is the ultimate “multicultural”
organization and our memorials are to Americans of all races,
creeds, and national origins.
• The right to be memorialized in the Veteran’s Memorial Park is earned
by honorable service in the United States Military, and by nothing else.
The remainder of the speech may be read here.
Linda Kirby, “The Sun Is Getting High in the Sky and I Am the Last Speaker of the Day”
Veterans have been ridiculed by our public officials and our media as racist because we oppose a monument to soldiers of a foreign government in Veterans Memorial Park. Because of the frustrated comments of a few, Veterans collectively have been accused of being dangerous.
It is abundantly clear that we have failed to teach the value of patriotism to our community and
failed to impress on a few of our fellow Veterans, and at least one City council member, the imperative of self-control and civility.One part of Patriotism is love of country. In America, we share a love of country felt by people all over the world. This part of Patriotism is based on our natural love of family, home, community and all things familiar. America has a long history of absorbing new people from foreign lands, and when a new people come to America, they long for what they left behind. It is difficult for these newcomers to feel the same love for a new land that they feel for the land of their birth. Their faces are turned toward remembering the homeland they left.
In America we also celebrate another aspect of Patriotism; this Patriotism is based on the deep rooted
belief that America represents an ideal of democracy, justice and equality for all people that is unparalleled throughout the world. We feel this so deeply and so strongly that we believe it worth the sacrifice of the lives of our youth. We make this sacrifice not only for our American homeland, not only for our love of our families, our homes and our communities, but for the principle that the people of the world are entitled to live in a free and democratic society. It is our Constitution that embodies this ideal and it is the men and women of the American Armed Forces who leave their homes, their families and their communities to uphold and defend with their lives our Constitution against all who would oppose democracy, justice and equality for all people.The right to be memorialized as a veteran in this park is not gained by polite social nods from a few politically ambitious multi-culturalists. In America, a lump of concrete and metal does not create respect or honor. The American service men and women memorialized in this park earned the right to our respect and honor by their service in the Armed Forces of these United States in defense of the Constitution of our United States. The claim of a right to a memorial for any other reason shows a grave misunderstanding of what these memorials mean and disrespects the sacrifice of our military and their families.
We invite the Vietnamese Community to join the riches of your culture to the multitude of cultures of other people who have come together in America, remember the land of your birth and cherish your distinct language and culture, but we insist that you leave your political and military allegiances and affiliations behind you in the country you lost and left. Join us, as Americans together, in recognizing the service and sacrifice of those men and women of all races, religions, and national origins, who served together in the United States Armed Forces.
Linda Kirby
For more information on this issue visit Kansas Veterans Action Committee (KSVAC).
Please help get this information out to the general public. It is another attack on the veterans community by a biased media and liberal City Council led by Mayor Carl Brewer. This memorial belongs to veterans of the United States Military and that sanctity must be saved for all to share especially those now returning from Iraq and Afghanistan.
I was asked a question by a non-veteran that I failed to answer in this post. My friend asked me why I was so against the Vietnamese monument….here is the answer to that question…any memorial to war dead or veterans who have passed on is sacred land to us and should be treated as such.
This morning I joined Mr. Liddy and Matthew Vadum of Capitol Research on The G. Gordon Liddy Show. We discussed breaking news on ACORN including my research on St. Louis Mayor Francis G. Slay and ACORN, as well as the destruction of welfare reform by the Obama administration.
Listen to the Podcast here.
There is more research to come by Ms Placed Democrat concerning Richmond, VA. Once more ACORN is involved with lobbying another city government.
Enjoy.
Todd Tiahrt in his letter to me discussed ACORN’s part in the US Census. Todd feels that White House Chief of Staff Rahm Emanuel overseeing the Census would bring a partisan effort that could contort the results.
He spoke about the part the Census plays in the makeup of the Electoral College (something I was unaware of), which chooses the president. He said manipulating the Census could perpetuate its hold on political power.
Todd and his colleagues are not comfortable with ACORN’s participation in the US Census. He believes their participation could increas the chance of Cenus fraud.
I am impressed that my representative agrees with my opinions and feelings about ACORN. Unfortunately the Democrats increasingly vote to protect ACORN’s wealth of federal dollars.
Conyers backs off ACORN, claiming the powers to be told him to. When questioned who the powers to be were he said I am, I think that statement lacks credibility.
Conyers abandons plan to probe ACORN
House Judiciary Committee Chairman John Conyers Jr. has backed off his plan to investigate wrongdoing by the liberal activist group ACORN, saying “powers that be” put the kibosh on the idea.
Mr. Conyers, Michigan Democrat, earlier bucked his party leaders by calling for hearings on accusations the Association of Community Organization for Reform Now (ACORN) has committed crimes ranging from voter fraud to a mob-style “protection” racket.
“The powers that be decided against it,” Mr. Conyers told The Washington Times.
The chairman declined to elaborate, shrugging off questions about who told him how to run his committee and give the Democrat-allied group a pass.
[...]
Capitol Hill Democrats had bristled at proposed hearings because it threatened to rekindle criticism of the financial ties and close cooperation between President Obama’s campaign and ACORN and its sister organizations Citizens Services Inc. and Project Vote.
Sweetness and Light has this to say about Conyer’s decision.
Conyers spokesman Jonathan Godfrey said late Thursday, several hours after the first request for comment, that the chairman had been referring to himself as “the powers that be.”
Pittsburgh lawyer Heather Heidelbaugh, whose testimony about ACORN at a March 19 hearing on voting issues prompted Mr. Conyers to call for a probe, said she was perplexed by Mr. Conyers’ explanation for his change of heart.
“If the chair of the Judiciary Committee cannot hold a hearing if he wants to, [then] who are the powers that he is beholden to?” she said. “Is it the leadership, is it the White House, is it contributors? Who is ‘the power’?” …
The office of Mrs. Pelosi, California Democrat, did not respond to questions about Mr. Conyers’ comments…
Before calling for the probe, he frequently defended ACORN. In October, he condemned an FBI voter-fraud investigation targeting the group, questioning whether it was politically motivated to hamper a voter-registration likely to turn out supporters for Mr. Obama’s candidacy…
Why won’t Congress and Conyers investigate ACORN, a Web of Corruption? What would an investigation expose about the ACORN’s web of corruption and the depth it reaches into Congress?
We Are The World written by Michael Jackson and Lionel Richie. This is my favorite Michael Jackson song because of the collection of singers that gathered in one place to sing this song.
Fair winds and following seas Michael Jackson.
Ten years ago we held two rallies in Wichita, Kansas calling for an end to the incompetence in the claims department of the Department of Veterans Affairs. Here it is June, 2009 and that same incompetence remains in the VA system. The amount of claims is about to top 1 million. This number is a bit misleading because since there are many more cases waiting to be heard by the Board of Veterans’ Appeals. This is just the beginning of problems within the VA system.
Backlog of VA claims and appeals is nearing 1 million
The U. S. Department of Veterans Affairs is closing in on a milestone, and it’s not a happy one.
It’s approaching the 1 million mark in the number of outstanding claims by veterans.
The VA’s Web site shows more than 722,000 current claims, along with more than 172,000 appeals, for a total of about 900,000. That is up from about 800,000 total claims in January, according to the site.
“They are spending too much time and effort in proving what they don’t need to fix rather than putting the time and energy into fixing what they’ve broken,” said Christopher Kreiger, a disabled Town of Tonawanda veteran and president of WNY Heroes, an organization that helps veterans.
Can the VA actually handle a million cases?
I don’t believe the VA can handle 1 million backlogged claims. They have done several things lately that support my belief.
VA document-shredding no shock to vets
Doubts were raised Wednesday about whether the Bush administration can do anything to restore confidence in the Veterans Affairs Department following the discovery last month of almost 500 key benefits claims documents in shredding bins at regional offices.
But the problem, initially discovered by teams of auditors from the VA inspector general’s office, didn’t exactly shock the veterans’ community. Veterans have complained for decades about VA losing or destroying claims documents, making an already complicated process even more difficult to deal with.
Veterans’ advocates attending a roundtable discussion arranged by the House Veterans Affairs Committee said VA’s admission of mishandling documents is a sign of the fundamental problems that veterans have seen for years.
Rick Weidman, executive director for government affairs of Vietnam Veterans of America, said the only real news is that VA now acknowledged the problem.
“Shredding is not the issue,” he said, calling instead for focus on “the integrity of the process.”
This came as no surprise to me since there are records missing from paper file. The records that are missing were sent to my from Savannah, GA to the VA in Wichita, KS to be placed in my medical record. The records indicated that I was diagnosed with arthritis in my neck within one year of being discgarged from the USN. This means that the VA would have to service connect me for the arthritis I have in my neck.
The one thing that saddened me was the colonoscopies that led to death and infection from HIV/AIDS and Hepatitis C. There is no clear indication if this is a sytemic VA problem.
VA officials grilled over botched colonoscopies
Lawmakers sharply criticized the Veterans Affairs Department on Tuesday about why a national scare over botched colonoscopies earlier this year didn’t prompt stronger safeguards at the agency’s medical centers.
Agency officials apologized for the continued weaknesses and told a House subcommittee they would do better. VA Secretary Eric Shinseki said he would be disciplining staffers.
The strong reaction came as the agency’s inspector general reported that fewer than half of VA facilities selected for surprise inspections last month had proper training and guidelines in place. That was months after the VA launched a nationwide safety campaign over the discovery of errors at facilities in Miami, Augusta, Ga., and Murfreesboro, Tenn., that could have exposed veterans to HIV and other infections.
John Daigh, VA’s assistant inspector general who led the review, said the findings “troubled me greatly.”
“We think there are systemic issues,” Daigh said.
Would I trust the VA to perform any surgical procedure on me? Absolutely not.
In 2001, I needed surgery that was service connected, the decision after consultation with my physician at the VA the decision was made to have the surgery done at a civilian hospital. Why? The VA didn’t have up to date surgical procedures or equipment to perform the surgery.
I am reminded of Shinseki’s words (an echo of all VA Secretary’s words) about fixing the VA systemic problems.
Shinseki Promises to Streamline Benefits Claims at Veterans Administration
Shinseki said the military “deserve a smooth, error-free, no- fail, benefits-assured transition into our ranks as veterans and that is our responsibility, not theirs.”
He promised veterans that he will “work each and every day to ensure that we are serving you as well as you have served us. We will pursue a 21st century VA that serves your needs.”
Well it seems Shinseki may be a bit of a hypocrite because the VA faces the largest backlog of claims it has ever seen. Just as I said the same words all VA secretary’s say with little reform or streamlining of programs. And now we know the VA has managed to kill some veterans with it unclean surgical methods….
Wade Rathke was supposed to be separated from all ACORN entities when Dale Rathke’s embezzlement was exposed last year. After examining the Louisiana Secretary of State’s website, I found that he is indeed the president of ACORN International (AKA Community Organizers International). Interestingly enough, Maude Hurd, President, ACORN is the Secretary/Treasurer.
Detailed Record
Charter/Organization ID: 35600162N
Name: ACORN INTERNATIONAL, INC.
Type Entity: Non-Profit Corporation
Status: Active
Annual Report Status: Not In Good Standing for failure to file current Annual Report
Last Report Filed on 10/31/2007
2008 Annual Report is required at this time Print Annual Report Form For Filing
Mailing Address: 1024 ELYSIAN FIELDS, NEW ORLEANS, LA 70117
Domicile Address: 1024 ELYSIAN FIELDS, NEW ORLEANS, LA 70117
File Date: 12/01/2003
Registered Agent (Appointed 2/11/2005): NATIONAL REGISTERED AGENTS, INC., 1011 N. CAUSEWAY BLVD., STE. 3, MANDEVILLE, LA 70471
President: WADE RATHKE, 1024 ELYSIAN FIELDS, NEW ORLEANS, LA 70117
Vice President: VERNON BOLDEN, 5177 GREENWELL SPRINGS, BATON ROUGE, LA 70806
Secretary/Treasurer: MANDE HURDE, 60 EDSON ST., DORCHESTER, MA 02125
Additional officers may exist on document
Amendments on File
DOMICLE, AGENT CHG OR RESIGN OF AGT (09/19/2008)
DOMICLE, AGENT CHG OR RESIGN OF AGT (07/07/2008)
My understanding is Wade Rathke was supposed to be removed from the boards of all ACORN entities, retaining control of ACORN International and one of the union locals. With this in mind, I searched the Louisiana Secretary of State’s website and found that Wade Rathke sits on at least one board of an ACORN entity. Here is that record:
Detailed Record
Charter/Organization ID: 34345130N
Name: ACORN FUND, INC.
Type Entity: Non-Profit Corporation
Status: Active
Annual Report Status: Not In Good Standing for failure to file current Annual Report
Last Report Filed on 11/15/2007
2008 Annual Report is required at this time Print Annual Report Form For Filing
Mailing Address: C/O LEGAL DEPARTMENT, 1024 ELYSIAN FIELDS AVENUE, NEW ORLEANS, LA 70117
Domicile Address: 1024 ELYSIAN FIELDS AVENUE, NEW ORLEANS, LA 70117
File Date: 12/13/1989
Registered Agent (Appointed 2/12/2004): NATIONAL REGISTERED AGENTS, INC., 1011 N. CAUSEWAY BLVD., STE. 3, MANDEVILLE, LA 70471
Secretary: HELENE O’BRIEN, 88 3RD AVE., 3RD FL., BROOKLYN, NY 11217
President: WADE RATHKE, 1024 ELYSIAN FIELDS AVENUE, NEW ORLEANS, LA 70117
Treasurer: MADELINE TALBOT, 117 HARRISON ST., 2ND FL., CHICAGO, IL 60605
Amendments on File
DOMICLE, AGENT CHG OR RESIGN OF AGT (09/19/2008)
DOMICLE, AGENT CHG OR RESIGN OF AGT (07/07/2008)
DOMICLE, AGENT CHG OR RESIGN OF AGT (02/12/2004)
DOMICLE, AGENT CHG OR RESIGN OF AGT (07/30/2001)
Where does the division between Rathke and ACORN become evident, certainly not in these two entities?
ACORN denies name change but former board members remain convinced of re-branding
But ACORN 8 activists who have raised questions about the organization’s internal finances believe Rathke still exerts control and that a name change is in the works.
“The idea is to carry on in the same way without changing anything about their finances or their overall practices and just do this under a different name,” said Karen Inman, a former board member from Minnesota who co-founded ACORN 8. “I don’t believe for a minute that Rathke has been removed from the organization in any practical sense.”[...]
“Unfortunately, Wade Rathke continues to wield influence and has already begun the process of re-marketing and re-branding ACORN in an effort to deflect further scrutiny,” she said.
[...]
“I don’t have any firm information about the name change for ACORN,” Reid said. “Wade Rathke has already sent the signal by changing the name of ACORN International, he’s still calling the shots and still leading the way.
Apparently the ACORN-8 believe that Rathke still holds a strong influence over ACORN and its entities, influencing decision making at the executive level.The question still remains, Will ACORN rebrand itself?
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